Sorry Similac, it’s not going to work for this mama!

So, have you seen the Similac ad that is about mommy wars and stopping these? It’s the feel good video that made moms truly believe that Similac did it because they care about mommy wars? You know the one that wasn’t about increasing future formula sales AT ALL and only for moms to connect?

Yeah, that one. I’m not buying into it.

And if you’ve seen it, you also may (MAYBE) noticed that the breastfeeding moms were the most judgmental. The breastfeeding police that bully the formula feeding moms. Even the dads in the video played into it as well. 

So yeah, this video. Well it went viral and then some. And in the video it was pretty clear that anyone that speaks up for breastfeeding is a mean mom and the very moms that create mommy wars. And this belief went nuts on social media forums to the point that if you posted that you didn’t agree with the ad, you most certainly are one of THOSE moms. The breastfeeding police —> that must be you because you spoke against the ad and you spoke advocating breastfeeding.  How dare you!?!

And there you have it.  Make it so that moms feel less comfortable about advocating breastfeeding or speaking about it because if they do….they MUST be one of those breastfeeding police moms.

Don’t talk about it. Don’t mention it. Just stay quiet about it will you?

Because if you do, then maybe others won’t learn more about breastfeeding. Others maybe, just maybe will stop seeking support for it and then will need formula. And maybe, JUST MAYBE when they do, they’ll remember the video and that this lovely feel good video was created by Similac. And hey they seem so caring and loving and even other breastfeeding moms passed the video around…they MUST be good, right? 

But hey, did I just write that? Because if I did and it was in sarcasm and if I dared to not like the Similac video, surely I must be one of THOSE moms too.

And can you believe many don’t think that the ad had anything to do with it?

Hm. A video that depicts breastfeeding moms as mean and judgemental and that when you speak up about breastfeeding you must be a breastfeeding police. And when you in turn write that you don’t agree with the video, then you must be one of those moms.

Hm.

I think right now it’s a win-win for Similac. They must be thrilled that this is what mothers are feeling and that they are passing around the video like candy.

But sorry…not this mom. And not this one, or this one, or this one and many more. 

And if you’re wondering why, read those blog links. Hopefully coming from more than one place will help to understand the various reasons why this ad isn’t a feel good, all about supporting mothers ad AT ALL. And hopefully you’ll see it for exactly what it is. 

 

 

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About the Author

Giselle Baturay is a mother, herbalist, aromatherapist, prenatal and postpartum educator, boutique owner, community builder, gatherer of dreams, task juggler and a lover of life.



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